WHAT IS SPM?

What is Smart Proximity Marketing™?

Smart Proximity Marketing™ is a direct mail marketing targeting tool. It applies an algorithm to your current customer data that extracts actionable intelligence that we call “psychology of location.” It converts a database of customers to a specifically defined market area in which to conduct new customer acquisition.

Who is SPM designed for?

Bricks and mortar locations to which customers come to conduct transactions, and whose scope of market and sales makes the use of direct mail marketing cost effective. It’s as simple as that.

What does SPM do for you?

  • Creates a steady, reliable source of new customer traffic
  • Builds a direct mail marketing customer acquisition plan — scalable, measurable, precisely targeted and easily integrated with other channels
  • Increases revenue through a fresh definition of your target market area and more informed decision-making
  • Serves as a management tool in that it can be applied to help underperforming stores, affect inventory management, and leverage sales assets.

Direct mail marketing can be your most profitable channel for new customer acquisition. Let SPM deliver new CUSTOMERS FROM AN ENVELOPE!