FAQs

1. Will this help me with underperforming locations?

Absolutely. SPM™ is a management tool. You can use it to boost the performance at underperforming locations, reduce inventory in problem situations, fuel a CRM program, leverage sales assets in stellar locations, increase traffic, and increase your gross sales.

2. Can I test this first before committing to the entire program?

Yes! We have a test program designed and ready to go for this very reason. Click on “Contact Us” to find out how you can talk to a sales associate about the details.

3. How do we judge success?

The question is how do YOU judge success? We have a calculator that estimates breakeven on the project and predicts the future value of a newly acquired customer. Some of our clients set the threshold of success at breakeven or better, others are willing to take a loss on acquiring a new customer because they have a great customer relationship management program and will more than make up for a loss at the beginning. You must set your bar for success, and we’ll give you feedback on if we believe it can be achieved.

4. How will we measure the results?

To measure results and evaluate them, you must first have a system in place to collect information on prospects generated by the program and track the results. We recommend one of two methods, both of which involve printing a barcode on the mailer and scanning in responses. It’s important that you pick a method and stick closely to it. The information about who responds, how much they spend, etc. needs to be collected. We’ll work with you to set it up and measure the results as we go.

5. Do you have a standard mailing format?

As part of our standard program, we provide print and direct mail services and logistics. We recommend either an 8.5 x 5.5” card, self-mailer or #10 letter package. We’ve seen great response over the years to these sizes, and it’s very cost-effective for you. If you have your own corporate size or format, or a great new piece you want to launch, we’ll be more than happy to work with you to accommodate that.

6. Will you design the artwork for me?

Part of the benefit of this program is that you get to mail YOUR artwork. We do not have a design staff, so we can’t do that portion of the program for you, but we’ll be happy to provide references for you to outsource it.

7. I’m hesitant about giving my customer file to you. How do I know it’s safe?

We understand this concern, so we require signing a mutual confidentiality agreement as part of our process. Also, when you transfer your customer file to us for analysis, you’ll upload it to a secure, password-protected ftp site to which no one else has access. Also, if you wish, we will share with you our formal IT Security Policy that guides the way we handle and store clients’ data. We make every effort to ensure your complete security and peace of mind.

Do you have a question that isn’t answered here? Give us a call at (877) 788-4440 or email Info@SmartProximityMarketing.com.