New Customers

Find and win new customers

That is one of the great challenges for business. Finding and winning new customers with a measurable and scalable program is an even greater challenge. That’s exactly why we created Smart Proximity Marketing™.

We developed an algorithm to capture what we call the “psychology of location” and turn it into actionable intelligence for direct mail.

Using precise market geography, Smart Proximity Marketing uses data and segmentation modeling to identify postal Carrier Routes and individual households with a higher propensity to respond to your offers. Marketing Informatics then provides the print and direct mail services and logistics to launch your new mail program using your strongest offer.

Together we measure results, update the Smart Proximity Marketing matrix, and keep new customers coming through your door — CUSTOMERS FROM AN ENVELOPE™!